Yes. Our 10-ingredient baby lotion is a hypoallergenic barrier-repair lotion safe for newborns. While babies have a natural coating called vernix caseosa and don't need daily lotion, our formula can be used for dry, peeling, or "sandpaper-like" spots to keep skin smooth and baby-soft. It is formulated with a pH of 4.5–5.5 to help aid an infant’s acid mantle and skin barrier development.

Read More: Why less is more for newborn skin

Yes. Our 10-ingredient baby lotion is a non-toxic, food-grade moisturizer, safe even if your baby licks their fingers after application. All 10 ingredients meet FDA GRAS (Generally Recognized As Safe) standards and are lab-verified free from the top 9 US allergens. While safe to ingest in small amounts, this is a skincare product and is not intended to be eaten as food.

A pH of 5.0 is the "sweet spot" for developing the acid mantle, a protective film that acts as a baby’s first line of defense. While babies are born with a neutral skin pH, they must quickly transition to an acidic range (4.5–5.5) to support barrier maturation and healthy enzyme function. Our pH-balanced formula (4.5–5.5) maintains the skin's acidic environment to prevent moisture loss and block bacteria like S. aureus (a known eczema trigger).

Organic Sunflower Lecithin acts as a natural building block that creates a "lamellar" bilayer shield to mimic a baby’s skin barrier. Think of it like mortar between the bricks: it helps build and strengthen the skin barrier by filling the gaps where moisture normally escapes.

While most lotions use synthetic emulsifiers that just sit on top of the skin, our formula uses 97% phospholipid lecithin to mimic the skin's natural composition. This is vital because baby skin is 30% thinner and loses moisture rapidly.

The result? Lasting hydration that reduces water loss (TEWL) without the greasy feel of wax or synthetics.

Most clean brand lotions use highly processed synthetics marketed as "plant-derived." We use only 10 purposeful ingredients to eliminate the synthetic fillers typically used to cut costs or extend shelf life.

What makes us different?

• 100% Alcohol-Free: Unlike many organic brands, we are 100% free from drying alcohols
• Wax-Free Barrier Repair: While body butters often just sit on top of the skin, our lightweight formula uses Organic Sunflower Lecithin to build a breathable barrier
• Edible-Safe Standard: Formulated with food-grade ingredients, our lotion is safe even if your baby licks their fingers while exploring
• Organic Purity: We prioritize USDA Organic ingredients over "plant-derived" synthetics. Less than 5% of our formula consists of synthetically processed ingredients
• Low-Pollution Sourcing: We source from Ghana, Europe, and the USA to avoid the pesticide drift and contaminants found in mass-market ingredients

For eczema, less is safer. We strip away the fluff, leaving only 10 essential nutrients to repair the skin barrier. Our minimal formulation reduces risks of allergic reactions and trace contaminants, like 1,4-dioxane or heavy metals. By prioritizing purity over adding botanical extracts for marketing, we protect your baby’s microbiome and prevent harsh ingredient cross-reactions so delicate skin can truly heal.

All of our 10 ingredients are lab-verified to be free from soy, nuts, gluten, honey, and dairy. However, as a precaution, we always recommend performing a patch test on a small area of skin before the first full use.

While many brands pay for marketing seals, we invest in pharmaceutical-grade lab testing defined by FDA standards:

• Microbial Safety (USP 61)
• Preservation Effectiveness (USP 51)

Currently, we prioritize funding independent, third-party lab verification for trace contaminants (like heavy metals and 1,4-dioxane) over paying for "badges." By investing in transparent purity reports instead of annual usage fees for certifications, we provide actual proof of safety you can see, not just a logo.

No. Baby acne is hormonal, and both baby acne and milia clear naturally; they are not caused by topical creams. Unlike heavy balms that use waxes to trap heat, our wax-free, breathable formula won’t "suffocate" pores or trap keratin (the cause of milia). It supports the skin barrier without the heavy, occlusive wax seal of a body butter, making it safe for both the face and body.

By avoiding synthetic fragrances and masking agents, we've left only the natural aroma of our ten raw ingredients. It has a mild, nutty scent from fresh organic shea butter and sunflower lecithin, which dissipates quickly once absorbed.

Our pH-balanced formula (4.5–5.5) uses microbiome-friendly preservatives instead of harsh synthetics. We use Lactobacillus Ferment (a probiotic-based preservative) to help inhibit S. aureus, the harmful bacteria known to trigger eczema. Combined with food-grade Potassium Sorbate, which releases sorbic acid to ensure product safety, our formula is designed to minimize disruption to your baby's healthy skin microbiome.

Strictly speaking, nothing is truly "chemical-free" (even water is a chemical). However, we are 100% transparent and non-toxic. We know how stressful researching ingredients can be, so we kept our formula to just 10 simple ingredients that are easy to understand and safe even if your baby accidentally licks their fingers:

• Pure Water
• 5 USDA Organic Ingredients
• 4 Food-Grade Ingredients

No. We strictly avoid phenoxyethanol, parabens, and formaldehyde releasers (such as Imidazolidinyl Urea). While these are common in traditional moisturizers, they can be skin sensitizers or endocrine (hormone) disruptors. We use a gentle, food-grade, postbiotic preservation system consisting of Lactobacillus Ferment and Potassium Sorbate to ensure product safety without the harsh chemical load.

A single bottle (6.8 oz / 200ml) is designed to last between 2 and 4 months with daily use. Because our formula is concentrated with skin nutrients, a little goes a long way:

• Newborns (1–2 pumps): Lasts approx. 3 to 4 months.
• Toddlers & Kids (2–3 pumps): Lasts approx. 2 months

We recommend the "Soak and Seal" method for the most effective eczema relief. After bathing, gently pat your baby’s skin while leaving it slightly damp, then apply the lotion within three minutes to lock in moisture before it evaporates.

This 3-minute window is essential to reset the skin’s pH and support the natural skin barrier. Sealing the skin while it is still hydrated creates a protective layer that prevents dryness longer for eczema-prone and sensitive skin.

Yes. Unlike adult body lotions that use heavy fragrances and synthetic preservatives, our formula is designed with the whole family in mind. Because we use food-grade ingredients, it is safe to use around the breast area. While this is not a nipple cream, the formula is ingestion-safe, so you don't have to worry if your baby’s mouth comes into contact with your skin after application.