No one should have to decode an ingredient label at midnight.
After our four-month-old daughter finally fell asleep, my husband and I were Googling unpronounceable ingredients to find a lotion for her eczema skin. We wanted something so safe, we wouldn't worry if she put her hands in her mouth.
I couldn’t find the perfect one, and I knew why. Having launched over 20 beauty products working in corporate, I knew the industry reality.
Brands overload formulas with synthetics for profit over safety. They use cheap, highly processed "plant-derived" chemicals to slash costs. They add fancy botanicals under 1% for label appeal — not for true skin benefit. And they use a bunch of stabilizers just to survive years on retail shelves.
Our babies deserve better. I founded Minibaby with a mission to make the purest skincare for your family.
Hannah
Founder & Mom of mini
We believe less is more.
At Minibaby, every ingredient serves a purpose. Every label is easy to read.
We take the guesswork off your shoulders so you can spend less time researching, and enjoy more mini moments that bring happiness to your family.
No synthetic fillers. No marketing fluff. Minimally made with just what your mini needs.