Last Updated: June 3, 2026

This Privacy Policy describes the privacy practices of Minibaby LLC (collectively, “Minibaby,” “we,” “us,” or “our”) and how we collect, use, and disclose information collected on Minibaby’s website and any other website that we own or control and which posts or links to this Privacy Policy (collectively, the “Service”), and the rights and choices available to individuals with respect to their information.

1. Personal Information We Collect

We collect data whenever a customer uses the site, emails customer support, engages with us on social media, or places an order (including recurring orders). The personal information we collect through the Service or otherwise may include:

• Account Profile & Email Marketing Sign-up Information: Your name, email address, shipping/billing address, phone number, login credentials, shopping preferences, and promotional dates (like your birthday or your child’s birth month provided voluntarily). We collect this data when you sign up for our newsletter, create an account, take a quiz, enter promotions, or check out.
• Transaction & Billing Information: Records of payments, transaction timestamps, billing addresses, and order history (including products and quantities).
• Payment Security: Financial transactions are processed directly by secure, third-party payment gateways. We do not access, process, or store your raw credit card numbers or financial credentials on our servers.
• Gift Purchases: If you purchase a product as a gift, we collect your billing and contact details, alongside the recipient's shipping address and contact information to fulfill the order.
• Gift Note & Product Customization Information: If you choose to include notes, attributes, or details within your order during checkout for personalization purposes (such as a child's name, age, gift notes, or specific instructions), we will collect that information to fulfill your request.
• Returns & Exchange Information: Data submitted when initiating a return or exchange via our storefront or support channels. This may include your name, order history, email address, reason for the return, and any voluntary photographs uploaded to demonstrate product conditions or defects.
• User-Generated Content & Reviews: Star ratings, text reviews, testimonials, images, or videos you submit directly or via third-party review applications and social media channels. Please note that submissions provided through these integrated tools are hosted publicly on our storefront.
• Social Media & Public Information: Information collected when you engage with our official brand profiles on platforms such as Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter (X), Google, and Reddit. This includes your social handle, profile picture, direct messages, comments, and public posts or photos where you tag or link to our products. While the platform provider's individual policy governs your activity on their application, we treat any data that filters into our possession in accordance with this policy.
• Contests, Sweepstakes, & Promotions: Contact information and entry materials (such as creative submissions, photos, or proof of task completion) you voluntarily provide when entering a brand giveaway or promotional contest. We use these materials strictly to verify your entry and award prizes.
• Customer Support and Correspondence Communications: Information you provide when you connect with us online, fill out an interactive form, or contact our customer care team with questions or feedback. This includes any text, emails, phone numbers, or chat transcripts generated during these interactions.
• Marketing Information: Your explicit preferences for receiving communications about our brand activities, deals, and product launches, alongside technical data regarding how you engage with our marketing materials, as well as any custom profile attributes including skin-care concerns, sensitivities, or baby milestones you voluntarily submit to us through interactive storefront questionnaires, consultation tools, or product recommendation tools.
• Verification & Fraud Prevention Information: If your order triggers our automated security flags, we may ask you to voluntarily provide additional information to verify your identity or delivery location. This can include copies of government-issued identification, proof of address, or other documentation required strictly to prevent fraud and protect your financial transactions.
• Web Behavior Information Collected Automatically (Cookies & Analytics): When you navigate our website, our backend infrastructure automatically logs behavioral and technical data from your device using first-party cookies (essential for maintaining your Shopify shopping cart) and third-party tracking mechanisms, such as Google Analytics and advertising pixels. This automatically gathered data includes:
  • Device & Connection Information: Your IP address (processed at the server level), browser type (e.g., Safari, Chrome, Edge), operating system, unique device identifiers, and general geographic location (at the city or state level).
  • Store Interactions & Analytics: The specific product pages or collections you view, items added to or removed from your shopping cart, time spent on individual screens, scroll depth, search queries executed on our storefront, click patterns, and cart abandonment events.

2. How We Use Your Information

We use the personal information we collect for the following operational, administrative, and marketing purposes:

• Service Operations & Website Improvement: To provide, host, secure, maintain, and continually optimize our digital storefront and backend technical features.
• Order Fulfillment & Service Delivery: To execute transactions and deliver your purchases (including recurring or subscription orders, if initiated). We use your account profiles, contact details, shipping coordinates, and billing records to process payments, calculate local sales taxes, generate shipping labels, send automated order confirmations, and manage your account credentials.
• Product Customization & Personalized Gifting: To create tailored physical products based on the specific customization details, attributes, and notes you voluntarily provide during checkout. This includes using customization details (such as a child's name or initials provided by a parent or guardian) to create customized packaging with a baby's name or initials, personalize specific items, or print your bespoke text onto physical gift notes attached to your order.
• Secure Payment Routing: To securely authorize transactions, handle tokenized checkouts, and manage refunds by routing your encrypted billing data directly to our third-party payment gateways (such as Shopify Payments). As disclosed in this policy, we never view, process, or store your raw credit card numbers or financial credentials on our internal servers.
• Administrative, Safety, & Transactional Communications: To manage critical store communications with you. This includes:
  • Informing you of essential product safety updates, material disclosures, or product recall notices.
  • Dispatching routine administrative messages, service announcements, security alerts, transaction confirmations, and live shipment status tracking.
• Customer Support & Correspondence: To respond to your product questions, resolve delivery issues, manage live text or email chat histories, handle digital contact forms, and process your returns and exchanges through our customer care channels.
• Store Optimization & Analytics: To monitor and assess traffic trends, analyze how users interact with our storefront (such as tracking cart abandonment, scroll depth, or popular product screens via Google Analytics), and improve our website functionality and product offerings.
• Remarketing & Targeted Advertisements: To display customized advertisements to you across third-party networks (such as Google and Meta). Where allowed by law or based on your choices, this includes using tracking pixels to serve ads based on your website visits, or matching a hashed email address with social networks to show you tailored promotions.
• Marketing, Promotions, & Testimonials: To deliver promotional email newsletters, special deals, and product announcements that you opt-in to receive. This explicitly includes using self-reported skin concerns (such as sensitivity or dryness) voluntarily provided during interactive storefront quizzes to generate personalized skincare routines and customized email product recommendations. This also includes displaying user-generated content, star ratings, customer testimonials, social media photographs, and text reviews on our storefront that you have publicly posted or voluntarily submitted to us as part of an incentivized campaign or promotion.
• Security, Loss Prevention, & Fraud Detection: To maintain the safety and integrity of our storefront using your personal information, transaction history, verification documents, and device metrics. This explicitly includes:
  • Evaluating incoming transactions for credit card fraud, identity theft, and high-risk security flags.
  • Tracking and analyzing historical return patterns, return frequencies, and checkout habits to detect, investigate, and prevent return abuse or automated scanning bots.
  • Enforcing Store Policy Restrictions: We reserve the right to use this historical data analysis to restrict, suspend, or completely disable shopping and checkout capabilities for any customer profiles, email addresses, or shipping locations flagged with abusive, fraudulent, or deceptive purchasing or return behavior.
• Legal Compliance & Safety: To comply with applicable legal obligations, respond to valid law enforcement subpoenas or court orders, enforce our Terms of Service, and protect the rights, property, and safety of our company, our customers, and the public.

3. How We Share Your Personal Information

We do not sell your personal information for monetary compensation. We share your data only with trusted third parties who help us operate our storefront and serve you, under strict contractual and technical protections:

• E-Commerce Platform & Cloud Infrastructure: We host our digital storefront on Shopify. All customer accounts, checkout details, transaction histories, and automatically collected device metrics pass through these secure cloud networks to keep our website online and operating efficiently.
• Third-Party Service Providers & Applications: We share specific, limited data sets with trusted application providers that execute specialized tasks on our behalf. This explicitly includes:
  • Payment Gateways: Routing encrypted billing and payment data directly to secure processing networks to validate cards and authorize transactions.
  • Logistics & Shipping Partners: Sharing customer names, delivery coordinates, and phone numbers with postal couriers, fulfillment apps, and inventory systems to print shipping labels and deliver your orders.
  • Review Management Apps: Transferring basic contact and order identifiers to specialized software (such as Judge.me) to automatically send post-purchase review invitations and host your public product feedback.
• Advertising & Analytics Networks: We share technical browser activity, cookie data, web tracking pixels, web traffic behavior, and hashed email contact matches with automated advertising and analytics platforms (such as Google Analytics, Google Ads, and Meta). These technologies allow us to track store conversions, optimize our web design, and run tailored retargeting campaigns across the internet. As detailed in this privacy policy, these tracking tools are immediately restricted if our systems detect a valid cookie opt-out preference or a Global Privacy Control (GPC) signal.
• Legal Obligations, Policy Enforcement, & Loss Prevention: We may disclose your information if required to comply with valid legal processes, respond to a government subpoena, enforce our Terms of Service, protect our corporate property, or investigate and prevent financial transaction fraud.
• Business Transfers: We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in Minibaby LLC, financing of Minibaby LLC, public stock offerings, or the sale, transfer, or merger of all or part of our business, assets, or shares). For example, we may share personal data with prospective counterparties and their advisers, or transfer your information to an acquirer, successor, or assignee as part of any merger, asset sale, or in the event of bankruptcy or receivership.
• As You Instruct Us: We may also share your personal information where you instruct us to do so or where you have provided explicit consent. This includes instances where you agree to share your information with trusted third-party partners for their own independent marketing purposes, subject to their respective data protection policies.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the business purposes outlined in this policy, or to comply with our ongoing legal, tax, and corporate accounting obligations. To determine how long we store your data, we utilize the following operational criteria:

• Marketing Profiles & Custom Attributes: Kept as long as you are actively subscribed to our promotional channels. If you choose to unsubscribe, your custom marketing tags are removed and your email address is shifted to a secure “do-not-market” list to ensure we honor your opt-out request.
  • Note: Opting out of marketing newsletters does not restrict our ability to use your email address to dispatch transactional messages, such as order confirmations and shipping alerts.
• Orders & Financial Transactions: Kept for the duration required to process fulfillments, manage active orders, handle returns, protect against transaction fraud, and satisfy mandatory state and federal corporate tax auditing laws.
• Customization Records: Kept alongside your historical order logs for the lifecycle of the transaction record so we can accurately verify details or provide customer support regarding your personalized products.
• Customer Support Logs: Kept for an operational period necessary to maintain continuity of service, track historical product issues, and reference past conversations if you contact our support team again.

When your information is no longer required under these specific legal and operational rules, we securely delete or fully anonymize the data.

5. Children’s Privacy

Our Service is intended strictly for parents and adults. We do not knowingly collect personal information directly from children under the age of 13.

Any child-specific details you voluntarily provide during checkout or through our interactive storefront tools (such as a child's name, initials, or birth month for product personalization) are treated strictly as the parent or guardian's personal data. To protect your family's privacy, these personalized details are retained solely within your secure order record for business accounting, product fulfillment, and customer support operations.

If you believe a child under 13 has submitted personal data to us directly without verifiable parental consent, please contact us immediately at privacy@minibaby.us, and we will take immediate steps to delete that information from our servers.

6. Third-Party Links & External Platforms

To operate our store, process your requests, and deliver our products, we partner with trusted third-party service providers. We share only the minimum personal data necessary for these entities to perform their specialized business functions.

Our storefront may also contain links to external websites, plug-ins, or applications (such as our official brand profiles on social media networks). We do not control, review, or assume liability for the data privacy practices, tracking cookies, or content of these external third parties.

Once you click an external link, leave our digital storefront, or are redirected to a third-party application, any information you submit or track is governed strictly by that specific provider's independent privacy policy and terms of service. We encourage you to review the privacy disclosures of any external platform you visit.

7. Your Privacy Rights and Choices

Depending on your geographic location, you may possess specific legal rights regarding the personal information we hold about you. We provide all of our customers with straightforward control over their data, regardless of location.

You may exercise the following rights at any time:

• The Right to Access & Portability: You can request a clear copy of the specific personal data we have collected and stored about you and your account profile.
• The Right to Correction: You can request that we update, amend, or correct any inaccurate or incomplete personal details on file.
• The Right to Deletion (“Right to be Forgotten”): You can request that we permanently delete your active customer profile and marketing data.
  • Legal Exception: As outlined in Section 5, a deletion request cannot completely erase historical financial transaction ledgers or customization records on our invoice history, as we are legally mandated to retain these records for corporate tax auditing, fraud prevention, and business accounting.
• The Right to Opt-Out of Marketing Communications: You can halt promotional emails instantly by clicking the “Unsubscribe” link at the bottom of any message. If you receive automated text messages from us, you may opt out at any time by replying “STOP” directly to our message.
  • Note: Opting out of promotional tracking or marketing will not stop essential, transactional communications, such as digital order confirmations, shipping updates, and customer support responses.

To exercise your right to access, correct, or delete your personal information, please submit a formal request to our team at privacy@minibaby.us. We will verify your identity before processing the request and respond within the timeframe mandated by your local jurisdiction.

8. Cookie Policy

This Cookie Policy explains how we utilize cookies and similar digital tracking technologies (collectively, “Cookies”) across our digital storefront and related technical infrastructure (collectively, the “Sites”).

 

What Are Cookies?

Cookies are small data files placed within your browser’s cache or device memory that allow us or our authorized third-party partners to recognize your browser, device type, and technical configuration. We utilize both session cookies (which automatically expire upon closing your web browser) and persistent cookies (which remain securely stored on your device until they reach their designated expiration date or are manually deleted). These tracking technologies may operate as first-party cookies (deployed directly by our internal domain) or third-party cookies (deployed by external digital service networks to handle advertising, optimization, and behavioral analytics).

 

Categories of Cookies We Deploy

• Essential / Strictly Necessary Cookies: These first-party cookies are mandatory for the fundamental operations of our digital storefront. They maintain your active Shopify shopping cart, manage tokenized secure checkouts, authenticate account sign-ins, and prevent security exploits. Disabling these cookies through your browser settings will break core website functionality and halt the checkout process.
• Performance & Functional Cookies: These cookies optimize your storefront experience by remembering your personal settings, country selections, and display preferences. While not strictly mandatory to browse our site, disabling them may degrade your customer user experience.
• Analytics & Optimization Cookies: These tools (including Google Analytics) collect aggregated behavioral data regarding storefront traffic patterns, visitor counts, click maps, scroll depth, and cart abandonment trends. This technical data is leveraged exclusively to evaluate our marketing efficiency and improve our web design.
• Targeted Advertising & Marketing Pixels: Deployed by external advertising networks (such as Meta and Google), these tracking pixels monitor your browsing behavior to serve customized promotions, track ad conversions, and prevent you from seeing duplicate advertising campaigns across the internet.

 

How to Control and Opt Out of Cookies

Most web browsers are pre-configured to accept cookies automatically. You can restrict, block, or delete cookies at any time by modifying your browser’s privacy settings (typically found within the “Options,” “Preferences,” “Settings,” or “Tools” menus).

You may also manage your tracking preferences directly on our website at any time. By clicking the "Cookie Preferences" link located in our storefront footer or utilizing our cookie consent banner, you can open our on-site preference center to instantly customize, grant, or withdraw your consent for non-essential cookies and tracking technologies.

Furthermore, our digital infrastructure is engineered to recognize and automatically respect Global Privacy Control (GPC) browser signals. If our systems detect a valid GPC signal or if you utilize our on-site cookie preference manager to opt out, all non-essential analytics, customization, and advertising pixels will be immediately suppressed. Please note that opting out of non-essential cookies will not halt transactional emails or basic storefront access.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operational practices, technological integrations, or evolving legal obligations. When changes are made, we will update the “Last Updated” date at the top of this document. Any modifications become effective immediately upon being posted to our website. We encourage you to review this page periodically to stay informed about how we protect your information.

10. How to Contact Us

We welcome your comments or questions about this privacy policy. You may contact us at:

Email: privacy@minibaby.us

Mailing Address:
Minibaby, LLC [Attn: Legal – Privacy]
8401 Mayland Dr #8188
Richmond, VA, 23294