
Our mission
Made with Love, the Mini Way
At Mini, our philasophy is simple: less is more.
We believe fewer ingredients mean fewer worries—and a safer, easier way to care for your baby’s skin. Born out of love for our own mini baby, we created this lotion to give parents peace of mind and bring more mini smiles to families everywhere.
FAQ
How is mini different from other natural brands?
Most “natural” skincare brands still use long ingredient lists filled with things that sound good but aren’t always necessary or safe for babies. Many rely on “naturally derived” ingredients that are heavily processed, yet still claim to be 99 percent natural, printed in big letters right on the front.
Next time you pick up baby food or skincare, take a look at the fine print. The full ingredient list often tells a different story.
So how are we different? At mini, we keep it simple. Just the essentials. All food-grade. Safe enough to eat. No fillers and no fluff. You’ll always know exactly what’s touching your baby’s skin and going into their little hands and mouths.
It’s baby care with nothing to hide, made for peace of mind.
Is this formula fragrance-free?
No added fragrance here. What you smell is a light, natural scent that’s earthy, like oatmeal blended with coconut milk. It comes straight from the ingredients themselves.
If you ever notice a sour or off smell, please stop using the product and contact us right away.
Why do edible ingredients matter for baby skincare?
What touches their skin often ends up in their mouth. Food-grade ingredients give peace of mind because they’re safer, purer, and made for moments like those.
How is food-grade different from cosmetic-grade?
Food-grade means safe enough to eat. It’s held to stricter safety and purity standards than cosmetic-grade. We use only food-grade because babies lick everything!
What kinds of testing do you do?
Every batch goes through stability, safety, and skin irritation testing. We manufacture in an U.S. facility that follows strict FDA guidelines.
Why is the formula beige? Is that normal?
Totally okay and actually a good sign. The soft beige color comes from our natural, unbleached ingredients like colloidal oatmeal, extra virgin coconut oil, and organic sunflower lecithin. We never use chemically bleached ingredients, so what you see is the real, gentle goodness straight from nature.
Why aren’t there any product reviews yet?
We’re just getting started! This is our first freshly made batch, and reviews will come as more families try mini. We’re so grateful for your early support!
Don’t see your question?
Reach out anytime! Email us at hello@minibaby.us—we’re happy to help.